Stance Concepts
As the brand’s first copywriter, I conducted a robust audit of all their previous marketing efforts to develop a streamlined toolkit of cohesive tones and personas that would honor their traditional voice and existing customer base as we ventured into bold new territory.
Taglines
Feel360 - Fresh, Dry, Durable
The Super Invisible No Show
Hardcore Soft - The Softest Softness Ever
Stance Chicago Billboard
Brand Explorations and Manifestos
Stance - Our Why
Fall 19 Seasonal Overview
Brand Manifesto - Uncover the Uncommon
Holiday 18 Gifting Campaign Overview
The Voice of Stance
Technical Product Messaging
Stance T-Shirts - Fit To Be A Favorite
Feel360™ Technology
Infiknit™: The Secret To Everlasting Life
Stance T-Shirts - Science to a T