Rivian Automotive

Senior Copywriter at Rivian as the brand prepared for the launch of their highly anticipated vehicles after more than a decade of run-up. Delivered on a myriad of copy needs including web, social, blogs, recruiting, and vehicle UX. Also dove into deep infrastructure logistics like product naming, generating departmental and individual titles, as well as defining the commercial nomenclature for Rivian’s sales matrix and insurance, repair, training, and charging networks. 

Here is a selection of my favorite pieces as we sought to “Keep The World Adventurous Forever”.