Stance Commerce

As the only copywriter for this fast-moving apparel upstart, the brand relied on me to execute effective messaging across virtually every platform — including Stance.com, brick-and-mortar retail, print and digital ads, segmented emails, catalogs, flyers and more. Speaking to a core customer base across many different segments where authenticity is paramount, my focus centered around the specific details of each consumer-type with a heavy emphasis on fun. 

Emails

Spreads, Mailers and More

Seasonal Catalogs & Gift Guides